Loews Resorts Orlando: Game Rooms Transformed
When Loews Resorts at Universal Orlando set out to reimagine the guest arcade experience, Family Entertainment Group delivered a resort-worthy upgrade. We transformed underutilized spaces at Portofino Bay, Hard Rock Hotel and others into dynamic, revenue-driving game rooms. We also opened and designed Arcades for the new Epic Universe Resorts, including Terra Nova, Stella Luna, and Helios. Each arcade was crafted to engage guests, elevate experiences, and boost profitability.
With FEG, entertainment at Resort Arcades is no longer an amenity — it’s an attraction.
- Loews Resorts Orlando
- Portofino Bay, Sapphire Falls, Royal Pacific, Hard Rock Hotel, Terra Nova, Stella Luna, Helios
PROJECT DETAILS
THE CHALLENGE
Lowe’s Resorts needed a way to modernize their hotel arcades, turning them from simple amenities into profitable, must-visit entertainment spaces. The arcades lacked guest engagement, a revenue-driving redemption system, and a competitive game mix.
Our Approach
Family Entertainment Group conducted a full arcade assessment and introduced a high-impact redemption strategy. We optimized the game selection, introduced data-driven pricing models, and modernized the overall arcade experience to create higher guest interaction and spending.
SOLUTION
- Implemented a redemption-based guest engagement model
- Curated high-performing arcade games & experiences
- Expanded operations across Resort properties after proven success
THE RESULTS
50% Increase
in arcade revenue
Higher guest engagement
across multiple properties
Expanded partnership
to additional resort locations
