Scott Brown, Director of Marketing at Family Entertainment Group, shared his insight and entertained the audience with his keynote presentation at the Association of Indoor Play (AIP) Conference held at Drayton Manor Park in Birmingham, UK, on June 12, 2024. The conference, a premier event for the indoor play industry, brought together leaders and innovators to discuss the latest trends and advancements.

Scott Brown’s keynote, titled “Marketing Memories and Delivering on the Promise,” provided insights into creating unforgettable guest experiences through effective marketing strategies. Drawing from his extensive experience, Scott emphasized the importance of blending storytelling with service excellence to drive customer loyalty and business growth.

The event also included interactive workshops, a trade show, and numerous networking opportunities.

“I am truly honored and thrilled to have been a part of this year’s AIP Conference,” said Scott Brown. “The event was an incredible platform for sharing knowledge, and building connections within our industry. I look forward to seeing the positive impact of the ideas and collaborations that emerged from this conference.”

The AIP Conference celebrated the resilience and creativity of indoor play operators, suppliers, and staff, highlighting their collective efforts to bring joy and safe play to millions of children each year. The event underscored the industry’s commitment to continuous improvement and excellence.

For more information about the Association of Indoor Play visit: