Family Entertainment Group is proud to announce a new strategic partnership with Topgolf, expanding FEG’s rapidly growing Hospitality & Route Solutions business across 94 venues nationwide. This landmark partnership represents an exciting new chapter for both organizations, built on shared values and a commitment to delivering exceptional guest experiences, innovation, and unforgettable entertainment.
The alliance with Topgolf marks another major step forward in FEG’s long-range growth plan. What energizes us most is our shared belief that games and interactive entertainment within a Topgolf venue aren’t just a nice extra; they’re a powerful strategic driver.
This collaboration shows that well-integrated attractions can elevate an already thriving destination by giving guests more ways to play, socialize, extend their visits, and build memorable experiences. This milestone highlights FEG’s fast expansion and its dedication to innovative entertainment offerings, outstanding guest satisfaction, and enduring industry partnerships.
“I’ve learned that great partnerships rarely begin with a discussion about products. They begin with a shared view of what success looks like. Topgolf wasn’t looking for a vendor. They were looking for a partner who understands how entertainment can strengthen a destination, reinforce a brand, and create a measurable business value. That’s the conversation we had from day one, and it’s the foundation of this partnership.”
Rex Jackson, CEO of Family Entertainment Group
Growth Focused Partnership
Expanding Our Reach, Elevating the Experience.
Topgolf began a phased rollout in June that will run through December 2026, broadening its all-day entertainment lineup by adding custom arcade and game-room concepts, designed to match each venue and its local market.
Instead of relying on a single, uniform formula, Topgolf and FEG will tailor the entertainment lineup at each venue. Options may include interactive augmented darts in bar and lounge areas, plus family-oriented arcades and redemption game rooms that appeal to every age group. This adaptable strategy helps each site match its local audience while creating more ways to play beyond the traditional hitting bays.
Why Partner with FEG?
As Family Entertainment Group continues its national expansion, the company remains committed to delivering innovative entertainment solutions that help partners differentiate their destinations, increase guest engagement, strengthen customer loyalty, and unlock new opportunities for long-term growth.
Drive Revenue
Game mix, pricing, and commercial strategy.
Optimize Operations
Uptime, reliability and turnkey management.
Innovate Continuously
Technology, refresh and reinvestment.
Partner for Performance
Customized solutions, accountability, and shared goals.
Power Decisions with Data
Insights, optimization, and portfolio intelligence.
Scale with Expertise
Nationwide reach, global capabilities, and sustainable growth.
