Family Entertainment Group has partnered with Build-A-Bear on a new concept in St. Louis, Missouri. The recently launched Build-A-Bear Adventure features an all-new space that includes a Build-A-Bear Workshop, Build-A-Bear Bakeshop, Selfie Room, and Fun Zone Arcade.

The Build-A-Bear Adventure launch coincides with Build-A-Bear’s 25th anniversary.

Family Entertainment Group will operate the 2,000 square foot Fun Zone Arcade, equipped with 25 cutting-edge games, virtual reality experiences, and high-quality prizes as well as classic games to create smiles, drive fun and compliment the iconic Build-A-Bear programming.

The Fun Zone Arcade is included in birthday party packages at Build-A-Bear as well as being available for walk-in guests.

“Build-A-Bear is a highly respected brand and we’re thrilled to be able to work with them on this new concept,” said Ray Smith, Vice President of Business Development for Family Entertainment Group.